It’s all about marketing…
… and I am trying to get to grips with it. Leaflets, newspaper ads, website ads, radio, the options are endless but with a limited budget how do you work out which options to use and which to ignore? I’m sure I’ve made some expensive mistakes, who hasn’t when trying to get the marketing right, so this time round I am getting some advice. 11 weeks till Darlington baby fair and I would normally be thinking well I have ages yet but experience has told me I don’t!
My marketing has now been split to target exhibitors and visitors instead of a ‘one email fits all’ approach, and I have a survey running for the visitors from Middlesbrough so I can see where they heard about us and what they liked and didn’t like about the event. All important things I need to consider for future events.
So the hunt is on for exhibitors for this exciting event, the plans for the day are pretty much all in place with a lot more going on during the day. Birthday Buddies are providing characters to walk round at regular intervals and there will also be the chance for kids to have their pics taken with them, and we have more class demonstrations which will be running all through the event. So all that is left is to get the marketing right – and it will be right!
Tags: advertising, baby show, events, marketing
Sounds fab!
I work in PR and have done event PR in the past – at an outdoors show I attended for a dating client I organised for the owner of the company to ride the zip wire which we filmed for the show highlights slot on their website.
We took cakes with little snowy mountain tops to outdoor companies we were interested in working with.
The highlight was a tug of war with the Royal Marines which was a real show stopper and lots of passers by joined in!
We also challenged journalists to pick up pedometers from the press office and drop them off to the stand when they left. The journalist who did the most number of steps got a bottle of bubbly.
We also put postcards on the backs on toilet doors.
There are loads of PR stunts you can do for free of very cheaply to draw a crowd and make your name really stand out.
Are you doing any ticket giveaways online or in local press?
Hope that helps!
x
Thanks Catherine, waiting for permission from the council as last event they wanted me to apply for a licence to do anything in the town. I love some of your ideas though, will put my thinking cap on.