… and I am trying to get to grips with it.  Leaflets, newspaper ads, website ads, radio, the options are endless but with a limited budget how do you work out which options to use and which to ignore?  I’m sure I’ve made some expensive mistakes, who hasn’t when trying to get the marketing right, so this time round I am getting some advice.  11 weeks till Darlington baby fair and I would normally be thinking well I have ages yet but experience has told me I don’t!

My marketing has now been split to target exhibitors and visitors instead of a ‘one email fits all’ approach, and I have a survey running for the visitors from Middlesbrough so I can see where they heard about us and what they liked and didn’t like about the event.  All important things I need to consider for future events.

So the hunt is on for exhibitors for this exciting event, the plans for the day are pretty much all in place with a lot more going on during the day.  Birthday Buddies are providing characters to walk round at regular intervals and there will also be the chance for kids to have their pics taken with them, and we have more class demonstrations which will be running all through the event.  So all that is left is to get the marketing right – and it will be right!